MEF 2016: an homage to the international film world and the Ferraris from every era it made its stars

From February 2016, the Museo Enzo Ferrari in Modena plays hosts to the Red Carpet exhibition, a celebration of the world of film and TV and the Ferraris it gave starring roles over the years.

The exhibition brings together models used on set with clips of them in action on both small and large screen: from the famous 308 GTS from Magnum P.I. and the Testarossa from Miami Vice, the 512 S from Le Mans and the 375 America driven by Sofia Loren in Boy on a Dolphin.

Even off set, a whole host of movie people have been Ferrari devotees, not least Paul Newman, who competed in the great classic races including the 24 Hours of Daytona in a 365 GTB4, and Steve McQueen, owner of a slew of Ferraris now much-sought-after by collectors. Actress Marilyn Monroe also adored Ferraris and the stunning white 250 GT Cabriolet Pininfarina seen here was one of her absolute favourites to drive.
Not forgetting, naturally enough, the Ferraris that starred in track-centred movies such as Grand Prix, Le Mans and, more recently, Rush. Because racing has always come first with Ferrari.

 

MEF 2015: Ferrari’s homage to Pavarotti

Between February 2015 and January 2016, the MUSEO ENZO FERRARI brought visitors a fascinating glimpse into the encounter between two legendary men that although very different professionally, enjoyed the same incredible charisma, success, ambition and glory: Enzo Ferrari and Luciano Pavarotti.

Ferrari was born in 1898, Pavarotti in 1935. The two men may have been separated by a 37-year age difference but both reached the pinnacle of their astonishing careers at the same time. When in the 1960s, Pavarotti was enjoying his first major successes on the opera stage, Ferrari, who’d started designing and building cars under his own name in 1947, was establishing himself as an extraordinarily talented constructor, his racing cars triumphing in competition across the globe and his road-going models becoming a favourite with the international celebrity jet set.

Working in collaboration with the Fondazione Luciano Pavarotti, the Museo Enzo Ferrari staged an homage to the great tenor, choosing to exhibit only its most elegant road cars as these best reflected the sumptuousness of the opera stage.

The encounter was also re-explored in the main pavilion through a video installation that completely immersed visitors in the emotions of music and history surrounded by the most beautiful Ferraris from every era since the company’s foundation.

Don’t miss the opportunity to relive the exhibition now by taking the virtual tour: “MEF 2015: Ferrari’s homage to Pavarotti

 

MEF 2014: Maserati’s first 100 years

Between June 2014 and January 2015, the MUSEO ENZO FERRARI played host to A CENTURY OF PURE ITALIAN LUXURY SPORTS CARS, an exhibition dedicated to Maserati’s first 100 years. The Trident marque was founded in Bologna but at the end of the 1930s moved to a facility just a few hundred metres from the present-day MEF in Modena. The exhibition explored its history, much of which was previously unknown.

Maserati’s victories with the great Tazio Nuvolari, its two triumphs in the Indy 500, its Formula 1 World titles with Fangio, the cars it designed and built for sports prototype and GT racing and later refined for road use, provided the framework for a genuinely enthralling tale. The experience was further heightened by a spectacular full-immersion projection show in the central pavilion. The parallels between the most famous Ferraris and their Maserati counterparts from the various decades also proved fascinating to visitors.

 


 

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